the sinfonietta is an all-women and majority women-of-color orchestra and production company. they reached out for an update to their existing logo. they wanted to keep the bones of the design (a big "swooshy" S, script lettering, gentle neutrals and pinks), but wanted the design to feel less sharp and simple. they were also open to the idea of a nod to the musical nature of the company.

for this project, we first focused on the main logo refresh. i redesigned the logotype using a custom font, and integrated the musical symbol for "forte" (loud, powerful) and used that both as the "f" and the dot over the "i"/cross of the "t's" as a nod to the powerful women behind the company.

this project is ongoing, so stay tuned for the rest of the logo variations and brand identity!