physiogreen is a physical therapy practice centered on health, wellness, and growth. i worked with the founder, kate, to create a logo and brand identity as well as some artwork, a blog template, a website design, and instagram posts.

kate wanted to focus on themes surrounding health and growth, and along with the name "physiogreen," it seemed natural to incorporate nature into the design. kate is also a manual therapist, and thus an idea for the brand was born. a simple line connects a hand and a leaf, representing the balance between physical therapy treatments and natural wellness. i used this same imagery to create icons of hands holding up 1-4 fingers to be used across the brand, and also used the same simple line drawing style to create illustrations for the physical clinic space.