l+c associates is a legal, consulting, and accounting firm. they hoped to refresh their brand by creating a new logo and brand identity.

they wanted the logo to feel clean, sleek, and corporate, and liked the idea of using blues and grays. i created a logomark using the L and C from their name, and stylized the "and" as an addition sign, a nod to the accounting aspect of their company. i also added a warm cognac leather accent color to brighten the brand while remaining corporate and expensive.

we then used the logo design to create business cards, stationary, merchandise, and a website in order to round out the brand.