anti-grind is a candle company that focuses on escaping from the stress of today's "grind" culture. i worked with founders max and kate to create a logo that represented the balance between modern, serious corporate culture and relaxed, chill vibes.

the founders of the company loved rich, warm colors and 70's psychedelic illustrations, so i created a brand pattern using the "i" shape featured in the logo. this pattern is featured across the candle packaging and the website. i also used their hopes for each candle's "vibe" to write the packaging, website, and advertisement copy. the goal was to balance the modern work experience with the relaxing escape each scent offers.

we also worked together to create two new collections: the summertime Reset Collection, and two Seasonal Candles (which featured a unique design to stand out from their two core collections). these all featured their own packaging design, label design, care card design, and social media campaigns.